About Brand Keys

Brand Keys is a New York-based marketing consultancy that specialises in customer loyalty and engagement metrics. It provides brand equity measures that predict future consumer behaviour to better engage customers for sales and profitability.

Brand Keys Customer Loyalty Engagement

Brand Keys Customer Loyalty Engagement Index is a survey to more than 46,000 adult Americans to determine how brands rank in customer loyalty according to product category by painting a detailed picture of the category drivers that engage customers, engender loyalty, and drive real profits.